EDISONDA - user experience studio

There is never too much research (within reason of course). Observing the users during tests, following the traffic on the website and analysing the sale paths we get the information that will enable us to sell more. It allows us to better understand where obstacles may occur, what the website lacks or how to streamline the product’s presentation.

Qualitative and quantitative research

Depending on the stage and kind of project we use different research methods. Quantity research allows us to follow processes on a large scale - by collecting statistics we gather a lot of data thanks to which we could see the trends and barriers impossible to overcome. Carrying out quality research such as usability testing, we find answers to "why" questions - we can observe why the users are not able to understand the product’s description, add it to the basket or fill in the form.

Usability testing

This is how we perform usability testing - the expert with user

Usability testing is a basic method to determine the weak points of an website. They give the unique opportunity to observe the users in action and their results provide a perfect basis for implementing changes that would improve the website effectiveness.

Usability audit

Heuristic assessment, also called usability audit, is an analysis carried out by the designer. On the basis of well established principles (the so-called heuristics) and his own experience, he can quickly assess what elements may cause difficulty for the users or be the reason of low conversion. In comparison with testing, usability audit is a quicker and cheaper method but is slightly subjective at the same time.

Web analytics

It is difficult to imagine an Internet enterprise that is not using advanced statistics’ analysis

Testing and audit are quality methods. However, in many cases it is worth supporting them with statistics which allow for gathering data about a much bigger sample than would be possible when using the previously mentioned tools. Following the data about the web traffic, time spent on the website, and conversion rate, we can say whether the website has got any barriers or blind alleys where users are sent. Taking into account the benefits from using this method, it is nowadays difficult to imagine an Internet enterprise that is not using advanced statistics’ analysis.

Eyetracking testing

In order to assess website, we can use various methods. However, the most objective of them are eyetracking tests. The data gathered from measuring the movement of eye help to answer the essential marketing questions: how long people look at the given, interesting elements (product, logo, menu), in what order they notice them, which of them they notice and which they ignore, which of them they see but do not understand their function. Eye tracking, which is one of neuromarketing tools, helps to examine psycho-physiological processes and on their basis check the consumer’s reaction to advertisements and products. This is advanced method, indispensable in the case of big Internet services.

Usability testing

Webanalytics

Design