EDISONDA - user experience studio

A service has to look nice - this is obvious. But the task of a graphic designer is first of all to create a design that will influence users’ emotions and from the very first moment build the desired associations with a brand as well as sell a company and its products at the same time.

How do we create a graphic design?

A good graphics not only looks great or evokes positive associations, but also makes a service trustworthy.

Good designs are not created accidentally. They are a result of creativity coupled with an organized design process. The first stage is defining the associations that a service should evoke. Design is a skill of creating an atmosphere and user’s feelings by means of subtle details. Therefore, we look for references that will help us to make appropriate impressions. This results is a moodboard - a set of pictures, photographs, colours, fonts that are appropriate for a given project. On the basis of this moodboard and interaction design a service is created.

Graphics versus usability

A good graphics not only looks great or evokes positive associations, but also makes a service trustworthy. It must support service’s aims, hence a form, that is the outlook of different elements, must be consistent with its function. Buttons and links must be a part of a design and explicitly inform that they are elements intended to click. An appropriate selection of proportions allows the users to unconsciously realise which elements are the most important.

What is the result of a graphic design?

Web manuals help to make every project consistent.

As a result of the work of a graphic artist the moodboards are created - a set of inspirational elements and drafts - suggestions for designs. The main result is, however, a ready-made design in the form of graphic files which are ready to be cut and put on a website.

If you are interested in preparing a graphic design, please download an offer or contact us.