EDISONDA - user experience studio
Design
We'll answer your questions
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Marcin
Kręcioch Graphic design
e-mail us
+48 728 350 898
Some great products are created as a result of brilliant discovery or by pure coincidence. Unfortunately, that happens very rarely. The rest of good projects is a result of painstaking and organised process as well as much thought. EDISONDA puts great emphasis on a reliable design process in which three parties are involved: You, Your customers or users, and we.
User Centered Design
User-centered design is a methodology that guarantees consumer satisfaction. In a traditional paradigm a website was to achieve the company’s aims. In UCD methodology a starting point are expectations and needs of people using the website. We believe that the company’s aims can be achieved only by taking into account clients’ interests. UCD is an iterative method. It begins with a research and analysis stage.The second element is a creation of different concepts and drafts. A chosen idea is implemented in the form of an interaction design and after its approval a graphic design is created.
Analysis and concept development
If you want to create a website that would meet consumers’ needs, an analysis should be a starting point.
We focus on competitive solutions already existing on the market. At the same time we analyze user’s needs.
We carry out interviews on the basis of which we create personas that help us better understand the
people we work for. The third pillar of analysis is examining the company’s needs and potential -
what the strong and weak points of a product are and what strategy the service should take.
With knowledge about these three areas we can move to creating a conception.
In order to create something innovative, it is sometimes necessary to forget about what we already know.
At this stage we gather various ideas, we organise brainstorming and creativity sessions.
We present you with drafts and inspirations in order to select a concept, which, is the most
likely to achieve success.
Interaction Design
Each interface design should start with interaction design.
An analysis gives an initial image of what should be on the website. At the stage of creating an interaction design, we answer a question "how?". It includes creating an information architecture, elements’ layout on particular websites as well as the roles of each element. Each interface design should start with interaction design.
Graphic design
In order to achieve a good User Experience, a product not only has to be useful, but also aesthetic. While creating a graphic frame of services, we maintain a balance between form and function. An ideal graphic design should provoke positive emotions in a consumer. Graphics should be subordinated to its function. A graphic design on the Internet is a tool which is supposed to help a user. Another aspect of graphics is its consistence and uniqueness. A good visual identity guarantees achievement of these two aims.
